This guest blog post is written by George Kocher, a digital marketing consulting company that specializes in helping companies grow through SEO, SEM, PPC sales consultancy, and more.
With millions of people employed from their homes, customers aren’t interacting with the businesses they used. Before the pandemic is over, it’s becoming increasingly crucial for companies to be able to change their digital strategies.
When your company begins to expand its online presence There are some tips to assist you in finding success. Find out what they are.
Physical Contact is not the new norm
The norm for a lot of people is a decrease in personal interaction. People are interacting with businesses via a computer and, as a result of this, they need to get their queries answered like they were at the store.
Traditional Companies have Shifted to Remote Operations
Traditional companies that have always been in contact with customers physically are now seeing their business shift to remote settings. It includes law companies as well as many other consulting service providers.
Before this Coronavirus epidemic, it may be a bit strange to meet with your attorney to prepare wills making use of Zoom, Google Meet, or some other video-conferencing application.
Since March 2020, lawyers have been operating completely in remote locations. This includes boarding new clients, scheduling appointments, writing wills, revision of the legal document, and a lot more.
To improve Your Small SEO for small businesses, supporting our local businesses in whatever way we can is essential. In a report released in late 2020, 100,000 companies that had to temporarily shut their doors due to shutdowns didn’t make it through. In 2021, 30% of small companies are concerned they will not be able to make it into the next phase of a pandemic.
There are countless examples that businesses moving online and removing brick-and-mortar stores. More than 6,300 stores will be going out of business in 2020, as traditional businesses are seeing lower numbers of customers who walk in. Service-based businesses are doing very great, but it’s time to be ahead of shifts in consumer behavior and design a process for buying that reduces the amount of friction.
ways to be Digitally Compatible
Three significant changes you could implement to serve your customers better include knowing your customer’s demographics and updating your website and interacting with those customers that you already have and setting the proper KPIs.
- Who are your clients? What are they interested in? What motivates them?
- Which channels do customers use?
- What is the cost to get the clients?
- Are you judging the pre-transaction interaction? Micro conversions, such as emails and downloads of ebooks are crucial in the long run.
- What do you do to track the number of calls, text messages, and fill-in forms?
These are all extremely crucial, especially the last component of text messages, phone calls, and forms. This is a challenge for companies that depend on B2B connections or simply wait for pedestrians to enter the building.
Calls are often lost or abandoned. If you’re not making the effort to convert phone calls, and using data on-call monitoring that allows you to evaluate the performance of each method, it’s difficult to determine results.
Related: 4 best Small Business Content Marketing Strategy
KYC: Know who you are
Since we’ve all seen the paradigm shift happening from person to online It is crucial to keep your laser focused on who your ideal customer is and how you can best assist them. KYC is the term called in the financial industry and I believe it applies well to the majority of businesses. Important things to know:
- What do your customers want? What kind of questions do they need to be answered? Why should your company be the answer?
- Do your posts resonate with the targeted public? If you’re not producing content that is relevant to the people you want to reach, you’re not going to get anywhere. Your content should be useful and relevant to the people you are trying to attract.
- Where do your customers spend their time on the internet? Your content isn’t worth much in the absence of knowing the sites where your customers spend their time online. Based on their age and other habits, your customers may be spending their online time with Pinterest, Google, Facebook, or TikTok. You do not want to put in the effort of creating great content that nobody sees.
- Make sure to follow up! If you don’t have a solid follow-up plan, the top-of-the-funnel traffic will cease.
Understanding your customers and following these steps will improve your customer interaction and establish you as an expert sought-after by the public.
The Buying Process is Frictionless
As you begin to move digitally, you need to ensure that the purchasing process is as simple as you can. The answers to questions should be via your website so that users don’t need to call until they’re at the point of needing to make a purchase.
In general, as a guideline Internet users prefer to look up information and seek answers to their questions before having to meet with a sales rep. More information is better than none. Businesses can do this effectively by adding an easy FAQ section on their websites. Be sure your site lets visitors purchase your services or products without having to communicate with your company.
Be specific about the services you offer and don’t be afraid to display. Make it simple for your customers to locate the information they are looking to find. It may seem odd to publish your prices and services online, but it may assist you in gaining more customers over time.
People today are more inclined to educate themselves and serve themselves and so, by demonstrating the real value of your services before the sale, you’re positioning yourself as a source instead of trying to sell.
Engage Customers who are already on the Web
Explore the possibilities and create distinctive descriptions of products, buying guides, or even case studies that your client base could find useful. Make sure to have fun! Testimonials, videos how-to content, listsicles, or any other kind of content that helps demonstrate that your business has a reputable reputation in the field in which it operates. Sometimes, involving employees in this manner can aid in gaining the support of all employees. Don’t just leave it up to the marketing agency you work with.
The most important thing is the Bottom line
Find your ideal customer first, then consider what they do in their spare time. Then, think creatively about the ways you interact with them on the internet. Make it simple for them to purchase, and then, finally, track everything! If you follow these steps, the data you collect will inform your long-term strategy, and enable you to keep shifting and adjusting over time.
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