Google AdX or Google AdSense? Which is better for you?

0
168
Google
  • Google use AdSense and AdX, two digital advertising platforms, to monetize content.
  • They are designed for different users and have different functions.
  • Each is examined to determine how they differ and which should be used by publishers to meet their monetization requirements.

What is Google AdX ?

  • AdX or Google Ad Exchange is a product of DoubleClick Ad Exchange, which was founded in 1996. In 2008, Google acquired it.
  • Google AdX allows publishers to sell their advertising inventory using the real-time bid (RTB) system. Ad Exchange creates an open market where prices are determined in real-time. This allows display ads and ad spaces to be distributed more efficiently across the internet.
  • Sellers are able to make more money from their ad spaces and gain access to additional advertisers while maintaining control over who is allowed to advertise on their website. The buyers have access to more websites, ad spaces and more control of where their ads are displayed.
  • AdX is an ad platform that helps both mobile app developers and website owners monetize their ad inventory. This is in contrast to Adsense, which is only for website owners. This guide provides a detailed comparison of Google AdX and AdMob.

How Does Google AdX work?

Google Ad Exchange is a marketplace that allows buyers to place bids in real-time on ad inventory. Google AdX offers three different types of auctions:

  • Open Auction: Publishers are anonymous, and the auction is open for all publishers and advertisers. This is the default or standard auction type.
  • Private Auction: Publishers target a select group of advertisers and offer them ad positions on their website. The publishers in this case are not anonymous and their brand and profile can have a significant impact on the performance of a private bidding.
  • Preferred Deal:In the preferred deal mode, publishers provide a deal to advertisers directly, giving them exclusive access before they go to a public or private auction. Advertisers are able to secure placement with publishers that align with their brand or have higher conversion rates in exchange for a higher cost than an auction.

The decisions made on this ad-exchange can have a significant impact on advertising revenues. Setting the floor price to high, for example, can cause advertisers to ignore your website and choose other, cheaper alternatives. This will result in a drop in revenue.

What is Google AdSense?

Google AdSense allows publishers to make money for each ad clicked. AdSense will match ads with a website based on its content and the visitors. The ads are then placed by advertisers, just as they would on Google Ads. AdSense ads are actually from Google Ads and the Google Display Network.

What is Google AdSense?

AdSense is free and the platform will manage all the steps once tags have been set up. The entry barrier to sign up is low, so anyone can do it.

It is true that optimizing Google AdSense to maximize results may require the help of a marketing consultant. AdSense can be very simple to use, and this is why it is so popular and widely used by publishers and advertisers.

Google PPC Ads is the platform where advertisers create campaigns and place ads. They can also bid on keywords to trigger placement. It is also easy for advertisers who want to place ads on the AdSense network.

AdX is a network of ad exchanges that brings together buyers and vendors in real-time. AdSense, on the other hand, is a network which matches publisher content with relevant ads. Both products have different purposes for different types of clients. This guide provides a detailed comparison of ad networks and ad exchanges for publishers.

1. Functionality

Google AdX allows publishers to sell ad inventory across multiple networks and advertisers. AdX allows publishers to access a wider pool of advertisers and advertising networks. This can lead to higher revenues.

Google AdSense is an advertising network that lets publishers place ads on websites and make money when visitors click the ads. AdSense offers contextual ads and personalized ads relevant to the website content.

2. Control

Google AdX gives publishers more control over the ad inventory. Publishers can define rules that govern the type of ads they want to appear on their site, like blocking ads from specific categories or advertisers. AdX offers real-time auctioning, which allows publishers maximize their revenue through selling their inventory to the highest bidder.

Publishers can select the size and format for the ads they display on their website, but have limited control over what the ads say.

3. Earnings

Google AdX generates more revenue for publishers than AdSense. AdX’s much larger scale is partly responsible for this. It works with large publishers and gives them access to more advertisers and ad network, which could result in higher revenues and bids.

AdSense revenue is dependent on traffic volume and number of clicks.

4. Publisher Eligibility

Google AdSense is available to all publishers regardless of their size or traffic. It is possible for both large and small publishers to earn money through Google AdSense by simply signing up and being approved.

Google AdX is available only to large publishers who meet specific eligibility criteria. Publishers that want to use AdX typically need a lot of traffic of high quality and a large amount of inventory to sell.

5. Ad Quality

AdSense and AdX both offer high-quality advertisements, but AdX has a stricter screening process. AdX only accepts ads from certified advertisers. This helps to ensure that the ads are of high quality and relevant for the publisher’s audience.

Related: Dedicated Developers: Can Help Scale Your Business and Drive Innovation

What is Google Ad Manager HTML0?

Google Ad Manager, Google’s flagship product for ad servers, allows publishers to use both AdSense, Ad Exchange and third-party networks.

Google has rebranded a number of its advertising and publisher products at the end of 2018. These include AdWords and Ad Exchange as well as DoubleClick and other advertising and market tools. Google Ad Manager, which combines Google AdSense (a product designed for small and medium publishers) with their leading ad exchange AdX, rebrands many of Google’s advertising products.

Publishers must have AdSense in order to sign up for Google Ad Manager, but they can only join Ad Exchange if Google invites them or if a third party partner signs up. Google restricts access to its premium exchange and ad servers to large publishers and partners.

How to use Google Ad Manager for authorized buyers

Google’s Authorized Buyer Program allows millions of websites and mobile apps to offer their inventory to programmatic buyers. Authorized buyers can access “Google Partner Inventory”, which allows them to choose who and how they work through a variety of buying methods.

Most common buyers include:

  • Ad Networks: Companies who act as intermediaries between publishers and advertisers.
  • Trading Desks: Divisions within agency holding companies who execute exchange purchases for all of the company’s agents.
  • Demand Side Platforms (DSPs): Platforms that facilitate buying on multiple exchanges.

AdX Get Started with

  • Setting up AdX for the purpose of selling your advertising inventory can be tricky. Google must manually approve your AdX application since the AdX exchange is reserved for large publishers.
  • You will have access to a sophisticated ad ecosystem that has advanced functionality if you are able to join this ad-exchange. You will be able set the floor price for your ad unit and have access to a larger range of buyers.
  • You can negotiate your own revenue share if you are a large publisher and have a dedicated Google AdX account manager. It can have a big impact on your bottom-line, since small percentage changes can have large effects due to the high volume of traffic.
  • Sign up for Google Ad Manager. DoubleClick for Publishers is a Google ad-server. You’ll also get a Google Account Manager. This person can tell you whether you qualify for an AdX Account or not.
  • There could be additional checks before approval, including safety and ad-viewability concerns. Google AdX may reject a website from a publisher if they are known to have inappropriate content or a low viewability score.
  • Google’s Ad Exchange Checklist is a great resource to learn more about AdX.

How to Start with Google AdSense

Sign up for AdSense with your Google account, and then submit the details of your website to be verified.

Google will send a PIN (personal identification number) to your address via post for verification. It usually takes two to four weeks for this to arrive.

You’re ready to go once your request has been approved. AdSense will provide you with ad tags that you can copy and paste into your website code. The approval time can vary from

  • Digital advertising revenue is dependent on many factors. It’s difficult to recommend a platform in a categorical manner. The two platforms target different segments and therefore it is impossible to compare their revenue.
  • Google AdSense tends to be preferred by smaller and mid-sized publishers. Google AdSense has a clearly defined revenue sharing, where 68% of the revenue is shared with the publisher and 32% goes to Google. Ads shown in Google’s internal search engines reduce the publisher’s revenue share to just 51%.
  • Google AdX, on the other side, works with large agencies and publishers. Google Ad Exchange will generate revenue if a publication is able to reach a large audience, and has the necessary resources and expertise to optimize and manage their ad operation.
  • If you answer positively, Google AdX opens up a wide range of customization options and optimization pathways to maximize revenue. If not, Google AdSense would be a better option, as it is easier to optimize and manage than an ad-exchange.

AdX vs AdSense – Which should I choose?

  • AdSense or AdX depends on the size of your audience and the needs of your business. Remember that anyone can choose AdSense, as long as they satisfy the minimum requirements. However, AdX isn’t an option for many publishers. Google selects which publishers it will work with.
  • AdX can generate more revenue for publishers, but it requires more dedication and attention. Or the resources to hire someone to manage their ad operations.
  • Publishers who use AdX are exposed to premium advertisers from around the world, eager to spend large advertising budgets to reach highly trafficked websites. AdX is for you if you are well-versed in tech and advertising and have the resources to make the most of the platform.
  • AdSense is a simple and accessible way for small and niche publishers to generate revenue. It is a great way to display text, video, or interactive ads that are targeted according to the content of your site and its audience.
  • AdSense is the best option for small and medium publishers with limited resources and technical expertise.

Final Thoughts

AdSense and AdX both help publishers earn revenue through the display of ads. However, they are different and often target different types of publishers. Publift offers revenue and performance optimization services for publishers who want to explore monetization options beyond AdSense and AdX.

Publift, a programmatic advertising platform, has helped publishers achieve up to a 55% increase in revenues since 2015. Contact us today to learn more about our services and how we can maximize your earning potential.

Read more: