Link Building Strategies for Ecommerce Startups – A Comprehensive Guide


A new wave of e-commerce startups is shaking up the industry and changing the way we shop. These startups are focused on making the shopping experience more convenient, personalized, and sustainable.

They’re using innovative technologies to create a seamless shopping experience, whether you’re buying groceries or clothes. And they’re rethinking the way we consume by offering rental and subscription services that reduce waste. These startups are changing how we shop in a dynamic and innovative way.

Ecommerce startups have a lot to think about regarding online marketing. One of the most fundamental aspects is considering link building for startups. Link building helps your website achieve better search engine ranking in SERPs. It can help resulting in more traffic and sales. There are a few different strategies you can use to build links, and which one you choose will depend on your budget, time, and resources.

What Is Link Building for Ecommerce?

In simple terms, link building for e-commerce is the process of acquiring links from other websites to your own store. The more links you have pointing back to your site, the higher your store will rank in search engine results pages (SERPs), and the more traffic you’ll get. 

Link building for startups is a bit more complicated than just getting any old link, though. The links you want to build are called “backlinks,” They need to come from high-quality websites relevant to your niche.

If you want to improve your store’s ranking, then link building is essential. However, it can be time-consuming and difficult to do yourself. Luckily, there are plenty of link building for startups services available that can help take the burden off of your shoulders.

When choosing link building services, it’s important to select one that uses high-quality backlinks. This will ensure that your store gets the maximum benefit from the links. Additionally, make sure to select any services that are reliable and have a good reputation.

By taking these precautions, you can be sure that you’re getting the best possible service for your needs. It can also help to increase your brand awareness and build trust with potential customers.

The Importance of Ecommerce Link Building for Startups 

In the early days of e-commerce, startups could get away with a “build it, and they will come” attitude. But as the internet has become more crowded, it’s become clear that this isn’t enough. These days, startups need to be active in link building if they want to be visible and succeed.

Link building for startups is essential for several reasons. Firstly, it helps to improve search engine ranking and drive traffic to the website. Secondly, it builds relationships with other businesses, leading to greater exposure and brand awareness.

Third, it helps you build authority in your field. When your site has links from high-quality websites, it tells Google and other search engines that your site is worth paying attention to. This can help you rank higher in search results, which leads to more traffic and sales. Finally, link building for startups can also help to generate leads and sales for the startup.

While there are many benefits of link building for startups, it is important to note that it should be done in a strategic and sustainable way. Over-optimization or participating in link schemes can result in penalties from Google. It can also hurt the e-commerce startup’s chances of success.

When done correctly, link building can help improve your website’s search engine rankings and visibility. This can lead to increased traffic, brand awareness and sales. To ensure your link building efforts are successful, partner with a reputable e-commerce link building service.

Good ecommerce link building services will help you build links in a strategic and sustainable way. They will also help you avoid over-optimization and search engine penalties. With the help of professional link building services, you can achieve great results for your e-commerce business.

6 Effective Ecommerce Link Building Strategies

As the world of e-commerce continues to grow, so too does the competition for online sales. To stay ahead of the curve, it is essential to have effective link building tools and strategy in place. By utilizing the following tips, you can ensure that your e-commerce business stays ahead of the competition.

1. Create Linkable Assets

There are many effective e-commerce link building tools and strategies that center around creating linkable assets. By producing high-quality content, infographics, videos, and other forms of media, you can increase the likelihood that other websites will link to your site.

One of the best ways to create linkable assets is to produce informative and entertaining content. Suppose you can create something that educates your audience while also providing value, in that case, you’ll be in an excellent position to earn links.

Once you have created some great content, reach out to other websites in your industry and ask them to link to your content. Make sure to provide them with the content link so they can easily add the link. You can also submit your content to directories or forums where it is relevant.

Another effective strategy is to create infographics or videos that are visually appealing and easy to consume. If you can make your content easy for others to share, you’ll be more likely to earn links.

Finally, don’t forget to promote your content on social media! This will help increase its visibility and make people more likely to link to it.

2. Niche Edits

Niche edits are a great way to build links and improve your e-commerce site’s SEO. Here’s a plain definition of what they are and how they can help your business.

A niche edit is simply adding content along with your target link into already published content. This is opposed to creating new content from scratch. 

Niche edits can be an effective e-commerce link building strategy because they allow you to piggyback off of already popular and well-trafficked content. This can help improve your site’s visibility and organic search ranking. 

To find relevant opportunities for niche edits, use link building tools like Ahrefs or MOZ to look for high-authority sites in your industry that have published similar content to what you have to offer. Then, reach out to the webmaster, site owner, or editor and pitch them your idea. The critical part here is to deliver value through your link. For example, if you’re linking to a post about dog food, be sure to include relevant anchor text like “natural dog food” or “healthy dog food.”

Niche edits are an effective way to build links because they’re highly targeted and relevant.

3. Influencer Product Reviews

As e-commerce businesses strive to find the most effective link building tools or strategies, influencer product reviews are becoming more popular. Companies can reach a wider audience and build trust with potential customers by partnering with influencers who have a large following on social media platforms such as Instagram, TikTok, and Snapchat.

Product reviews from influencers can be more impactful than traditional advertising because they are perceived as more authentic and trustworthy. Influencers can also connect with their followers on a personal level, making potential customers more likely to purchase a product they have recommended.

While influencer product reviews can be an effective way to get backlink and drive sales, businesses need to be strategic in their approach. Ecommerce website owners can use link building for startups services to improve their website’s search engine optimization and ranking.

By increasing the number of high-quality inbound links to a website, backlink services can help ecommerce websites attract more organic traffic from search engines. In addition, link building for startups can also help to build brand awareness and reputation. So, Partnering with the right influencer who has a relevant audience and is passionate about your brand is essential for backlink and your success.

4. Charity Work and Donations

When it comes to promoting your own charity or community outreach efforts, getting backlinks from relevant publications is a great way to go about it. Not only will this help increase your visibility, but participating in fundraising ceremonies and other such events can also be a great way to get people interested in what you’re doing.

Of course, simply donating to a worthy cause is also a great way to get involved in philanthropy. However, if you really want to make a difference, then actively promoting your own charity or community outreach efforts is the way to go. So if you’re looking for effective e-commerce link building strategies, consider promoting your own charitable endeavors – it’s sure to pay off in the long run!

5. Startup Directories

There are many effective e-commerce link building strategies that new companies can use to get ahead. One strategy is to use startup directories. These directories usually have high domain authority and ratings, making them a valuable resource for new companies.

Another benefit of using startup directories is that they can help you to build relationships with other businesses in your industry. This can be helpful in the long run as you can network and collaborate with other companies.

Overall, using startup directories is an effective way to build links for new companies. If you are looking for ways to improve your link building strategy, then consider using these directories.

6. Organize Giveaways to Bloggers

Organizing giveaways and contests is an effective e-commerce link building strategy. This is because it provides an incentive for bloggers to link back to your site. In order for this strategy to be effective, you need to make sure that the prize is relevant to your target audience. For example, if you are selling products for moms, you would want to give away a prize that would appeal to them.


Ecommerce startups should focus on e-commerce link building strategies that are most likely to result in high-quality links. These include guest posting, broken link building, and linkable assets technique. By focusing on these strategies, e-commerce startups can build a strong link profile, helping them to rank higher in search engine results pages and drive more traffic to their website. Overall, link building for startups can be an effective way to build yourself as an authority in your field.