If you’re looking to bring visitors to your site, Microsoft has unveiled three predictions for the product categories of the coming year. If you’re hoping to make use of these trends, we’ve some suggestions on how and when to achieve this.
The three categories of products Microsoft is focusing on include:
- Organic or natural food products and food items
- Sportswear
- Nutrition and Fitness
This isn’t a surprise because a lot of resolutions for New Year’s are centered on living a healthier life. The people at Google agree. Keywords such as fitness workout, gym, and healthy food hit their peak in the early part of January according to Google. Retailers hoping to make money from searcher interest would be wise to increase their Microsoft campaigns to capitalize on this demand.
We’ll discuss three categories of products and the top search terms, timing, and a strategy to boost conversion rates.
Microsoft Organic Food or Natural
Some of the most popular search terms are:
- Recipes for healthy eating
- Nutrition
- Vegetarian food
- Natural food items
- Organic food
Microsoft As you’d expect, nearly every variation of “diet” shows up heavily as search terms, together with recipes and specific ingredients. choices for spinach, kale, quinoa, and cauliflower.
Timing
Expect clicks to reach their peak in the week beginning January 14th, with levels that are 20% higher than normal.
Strategy
Microsoft suggests using its in-market audience to target people who are searching for nutritious or healthy foods and warns customers to ensure that they have a sufficient budget to ensure that campaigns don’t end later in the month.
It is also the most popular month for those looking for recipes using air fryers as a healthier alternative to cooking. You can target consumers who purchase air fryers for gifts during the holidays by providing how-to instructional videos.
Microsoft Apparel Sports
Some of the most popular search terms are:
- Sportswear
- Activewear
- Sportswear stores
- Branded sportswear
- Sportswear
These Microsoft search terms could assist in bringing customers to your store However, you might also consider highlighting long-tail keywords that are focused on specific products. Keywords like Nike sporting wear, golfing, and ski outfits, as well as specific clothing that is based on sports also draw attention.
Timing
Searches for sportswear begin to rise throughout December, and they continue to increase throughout January. According to Microsoft’s analysis of search patterns, the months between November 26 and 3rd have the highest volume of searches. But, traffic is still up to January.
Strategy
Microsoft recommends promotions to promote fitness and sports apparel ahead of the shopping season and throughout mid to late January for particular items. A higher than normal PPC advertising during this time will also increase visitors to your eCommerce site or store’s site.
Also, you should look into heavier weights for important sports events. Athletes who play on weekends often search for sporting gear and clothes all through the year, especially around events like the Super Bowl, Final Four, NFL playoffs, MLB playoffs, NBA playoffs, etc.
The Microsoft mix of ingredients changes throughout the year as people shift from winter to spring, and autumn activities.
Nutrition and Fitness
Some of the most popular phrases for searching are: The site has a vast series of blog posts on PPC blog marketing and each one is informative, well-written, and contains the writer’s thoughts that are sometimes missing from the current blog posts.
- Gym
- Fitness
- Bodybuilding
- Exercise
- How can I lose weight?
As you will see, there is lots of overlap among these 3 categories because they’re all integral to the pursuit of a healthier lifestyle. In certain instances, it’s logical to mix top keywords to meet the needs of multiple consumers.
Timing
While the interest in nutrition and fitness is the highest at the beginning of the season, Microsoft Advertising notes that this area is a hot topic during the entire year. A Data Integration business uses a variety of on-premises and cloud-based systems as well as hundreds of software to store data from the enterprise. Based on Data Integration from 2021, Microsoft says searches for nutrition and fitness terms are likely to increase in January, May, July, and October.
Strategy
You can plan the timing of your PPC campaigns to make the most of these spikes during these four months. Due to the constant growth, the best strategy is to establish an established presence to establish a baseline, and then rise during peak times.
Conclusion
If you can fit any of these categories into your company’s business model, then you’re in the perfect position to increase the effectiveness of searcher intention during these crucial times.
At these times you could see more advertising from your competition as well. A lot of these products are common items that are readily available at multiple locations and therefore, you might be able to offer incentives or discounts during these times of high demand to distinguish your offering from that of your competition.
In the Microsoft of instances, you will only have a short time to convert. Discounts must be sufficiently deep to draw attention and create an impression of urgency.
The best way to do this is to always maintain an established presence but adding weight in these times of high demand is a smart way to draw more attention. The saying goes strike when it’s hot.
