Choosing the right career can be a daunting process in a dynamically changing market. Every student aspires to pick a job role that is interesting and yet offers long term stability along with excellent financial remuneration. Digital marketing meets all these requirements and is among the most popular career choice in the current market.
According to IIM Skills, this sector is showing year-on-year growth of 25-30% and has become a vital component for every business. Students are also opting for digital marketing courses to make the most of this growing sector. If you are keen to give your career a boost by opting for a digital marketing course, then here some points to focus on.
Globally we have witnessed a shift in the use of technology and upgrade in the use of digital tools. The increased use of smartphones, growth in e-commerce and use of social media platforms have all contributed to the growth of digital marketing.
Every business knows that the easiest and most affordable way to increase visibility and boost sales is through digital marketing. Though, if you are wondering if the recent rise of digital is temporary then think again. Given how fast technologies are evolving, digital is the future and will remain the best medium to connect with global audience. So, stability in this field is guaranteed as this sector will only become more prevalent in the near future.
Demand for digital marketers
The popularity of digital marketing has made being a digital marketer the most in-demand job role. According to LinkedIn, “Digital Marketing Specialist” is among the 10 most preferred job roles. Additionally businesses look for candidates who have experience in content strategy, SEO, social media and more.
The demand for suitable candidates in this field is so low that there is a huge demand-supply gap in the market. Business are continuously looking for professionals to fill in vacant job positions, which as per the LinkedIn survey is a staggering 230,000 in the major metro areas in the U.S.
Students who enrol in a digital marketing course during this crucial time has a better chance at landing the perfect job role.
The advent of digital has brought enormous flexibility in the form of remote working, online studies and networking with a global audience. Digital marketing is without boundaries and as a job it gives you enormous freedom.
After you have completed your digital marketing course, you can work with a company, gain some experience and then work as a freelancer. You can also open your own agency if you want. Many digital marketers have their own blog, YouTube channel or website where they post informational or creative things.
Similarly, you can make your own portfolio to showcase your skills and make it big in this sector. Neil Patel is an example of a digital marketer who has achieved tremendous success simply by keeping track of the trend in digital marketing and sharing their learnings with the world.
Digital marketing is a vast field that is growing at fast pace and you will find enormous opportunities in this sector if you have the required learning. You can easily become eligible for some well-paying jobs in this field by opting for a digital marketing course.