What does an SEO agency do?


SEO agency is an outside entity that handles tasks on your behalf. The following are some of the tasks that an Sydney SEO agencies performs:

  1. Get in touch with you

An SEO company should try to learn everything there is to know about your company during the on-boarding phase. Your objectives, your resources, your current campaigns; any prior SEO work you’ve had done, either internally or externally; the particular difficulties you’re having; or the knowledge gaps you have.

  1. Check the webpage

An SEO company will require access to your website, Google Analytics account or another analytics programme, and Google Webmaster tools account in order to complete this task properly.If you haven’t already, they might ask you to sign up for these Google services in order to effectively monitor ongoing activities.

  1. Outline your goals

A firm will develop an SEO plan with aims to accomplish your objectives using the knowledge and insights gathered from the aforementioned phases. Depending on the scope and particular aims, this will detail planned activities in any or all of the areas.

  1. Examine any sanctions affecting your site and the links in your existing profile

Search engines often change their algorithms, and some updates are put into place to penalize websites that have disobeyed the rules or to devalue SEO tactics that are currently out of date.

Finding low-quality backlinks that can be harming your site is one result of this process. Not all of the connections that websites naturally acquire will be beneficial; nevertheless, earlier SEO services may have purposefully created links that were detrimental at the time.

  1. Improve the website’s structure and current content

This entails editing site copy to make it SEO-friendly, including page copy, blog content, and other site copy. The content of a website should be as close to the homepage as possible and should be easily navigable. Websites created over time by non-experts frequently end up being a bit of a muddle, so an SEO business will assess the structure of your site and offer suggestions for improvements.

  1. Create new content

This includes writing articles, blog posts, service pages, information pages, and other content for your website as well as guest posts, thought leadership pieces, and articles for other websites.

  1. Create links

Although link building occasionally get a poor rap for a variety of factors, it remains a crucial component of an effective SEO strategy. An SEO firm will identify opportunities to obtain links from authoritative directories, websites in your industry, and other locations.

  1. Outreach 

An SEO business may engage in outreach on your behalf in order to gain links and market the content they have produced. If this is the case, find out if they will act on your behalf or in the name of your firm.

  1. Monitor outcomes

To be successful, SEO requires ongoing attention. Google continually updates its algorithms, competitors change positions in the rankings based on their marketing activities, and your company will produce collateral that needs to be optimized and included in your overall SEO plan.

  1. Report on findings

Every goal identified during onboarding should have a measure linked with it, and an agency should disclose this information.


Therefore,working with an SEO services can help your company i.e. increase visibility, traffic, leads, conversions, and ROI.